College Cash Campaign kicks off statewide with support from Gov. Whitmer
December 2, 2019 - LANSING, Mich. – Michigan College Access Network’s annual College Cash Campaign received a major boost with the announcement of Gov. Gretchen Whitmer’s statewide “Governor’s FAFSA Challenge.” The governor is challenging every high school to increase their FAFSA completion rate among graduates of the Class of 2020. The governor announced her challenge on Dec. 2. Michigan’s 2019 FAFSA completion rate was 55.9%, which was a decrease of 0.7% from the previous year. MCAN seeks to achieve a statewide FAFSA completion rate of 75% in 2020.
goal of this campaign and the governor’s challenge is to increase the number of
students completing the FAFSA and scholarship applications. The Michigan College
Access Network coordinates with participating schools to encourage support
around completing FAFSA and scholarship applications from November through
March. The promotion aims to help eligible students find financial aid to pursue
education beyond high school.
is estimated that nearly 25,000 Michigan students eligible for Pell grants did
not file the FAFSA last year, leaving nearly $100 million in Pell grant funding
deserves a path to a quality, affordable postsecondary education, and filling
out FAFSA forms can make an enormous difference for families across the state,”
Gov. Whitmer said. “I just finished helping my daughter fill out her FAFSA
application while she applied to colleges. It’s simple and can help students
everywhere get on a path to a quality postsecondary education. I’m excited to
partner with MCAN as they work to spread the word about FAFSA and hope high
schools everywhere will accept the challenge and aim for a 75%
It is expected nearly 500
high schools across the state will actively participate in the campaign and
challenge. Every high school in Michigan will be able to monitor their progress
using the Michigan FAFSA tracker.
“The Governor’s FAFSA Challenge” includes student incentives, framed
tributes from the executive office, social media recognition and awards to high
schools. At the end of the campaign, three overall winning high schools will
have an opportunity to host Gov. Whitmer, Lt. Gov. Garlin Gilchrist II and other
Michigan celebrities as their commencement or Decision Day speaker. Ten
geographic high school winners will have the opportunity for a group of high
school seniors to meet the governor and tour the Capitol.
“Perceived affordability is one of the biggest myths
students encounter on their journey to furthering their education,” said Ryan
Fewins-Bliss, MCAN executive director. “Applying for financial aid is an
important step to helping students navigate the college and financial
application process. We appreciate the governor’s recognition of and commitment
to making postsecondary education accessible.”
The Michigan College Cash Campaign is a part of several
statewide initiatives that help students navigate the college-going process
during their senior year.
FAFSA is a free application that is the only way for students to access federal
and state financial aid. In addition, many colleges and universities require the
FAFSA for institutional and merit-based aid. The FAFSA helps students who may
not know how to locate financial resources. The form determines the amount of
money a family is expected to contribute to the price of attending a
postsecondary institution. This is used by the federal government, colleges and
universities to determine eligibility for grants or loans. Filing the FAFSA is
considered a leading indicator of whether students will pursue
“The Governor’s FAFSA
Challenge” is supported by Michigan Department of Education, the Michigan
Association of Secondary School Principals, Michigan Student Scholarships and
Grants, the Detroit Regional Chamber, Michigan Department of Labor and Economic
Opportunity and Michigan College Access Network.
More information about the Michigan College Cash Campaign.
ABOUT THE MICHIGAN COLLEGE ACCESS NETWORK
As the leader in the state’s college access movement, MCAN has a mission to increase Michigan’s college readiness, participation and completion rates, particularly among low-income students, first-generation college-going students and students of color. For the eighth year in a row, Michigan’s postsecondary educational attainment rate has increased — from 35.7% of 25-to-64-year-olds possessing at least an associate degree in 2008, to 41% in 2018. Additionally, it is estimated another 4% of Michiganders have a postsecondary certificate, bringing Michigan’s official 2019 attainment rate to 45%. MCAN’s goal is to increase Michigan’s postsecondary educational attainment rate to 60% by 2030.
FOR IMMEDIATE RELEASE
- Media Contact: Christopher Tremblay
- Email: firstname.lastname@example.org
- Cell: 814-504-5650