This position manages all aspects of MiLEAP’s Office of Higher Education (OHE) web pages. In addition, this position is responsible for the oversight of all marketing efforts for MI Student Aid, which includes website, marketing contracts, social media, digital communication, digital toolkits, and marketing publications. The specialist is responsible for highly complex assignments, with considerable impact on stakeholders’ ability to gain access to key information as they prepare financially for postsecondary education. The specialist oversees and maintains various web pages and related outlets, which includes researching, analyzing, reporting and making key decisions on web content and marketing strategy in accordance with the OHE goals and objectives, as well as ensuring compliance with the Americans with Disabilities Act (ADA).